"mixi" and "Twitter Japan" held a press conference jointly in 2011/11/30 and gave a presentation on service and the business cooperation of both companies.
According to the announcement, I develop new service, business jointly and work on the development of the advertisement product. The partner content is as follows.
< Joint development of new service and the business >
- Service and business cooperate in "mixiXmas 2011"
- I cooperate by an event in the season including the year-end and New Year holidays
- I am going to offer the service to be helpful at the time of emergency and a disaster
- Development of the joint advertising product
< Existing service >
- Cooperation mutual in a page in mutter function and "mixi" of "Twitter"
- Friend application is possible for a person responding mutually in "Twitter" in "mixi"
- It is shared a diary in "mixi" to Twitter follower
At first, in "mixi Xmas 2011", cooperation in advertisement product "Promo Trend" of "Twitter" is carried out.
The advertisement that is displayed on the first of "the keyword of the topic" on "Twitter" called "Trend" with "Promo Trend."
A hashtag is displayed here by application of "mixi".
On December 2 and 18th, a keyword of "mixi Xmas 2011" called "Let's ring" is displayed on "Promo Trend".
I seem to anticipate utilization to marketing including the promotion in this structure.
In addition, it is a thing after the new year about the road map of individual implementation.
<With "mixi" >
I give a service in February, 2004 and start. It is one of SNS presenting service from the earliest time in Japan.
I adopted a complete invitation system that use registration was not possible when mixi was not invited from the registered user who enrolled anymore. Identity of the each user becomes clear, and it is healthy, and this method is adopted in a purpose to maintain comfortable community with the security. In addition, the side considered to be the side that I invited becomes my mixi (friend registration) automatically and cannot take it off after registration for three months. It became the registration system that can participate without the letter of invitation from March 1, 2010, but uses the invitation system sequentially.
< With “mixi Xmas 2011” >
One of the Web application.
I display "socks" in participants and count down with a friend until Christmas.
I get parts and the application ticket of new "socks" of the present every day when I ring to "the socks" of the friend and let "socks" improve.
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